Jul 2023 — Now
Head of Product Design
Nivoda · London
B2B diamond & jewellery marketplace
- →Built the design function from scratch, hired and now lead a team of 5 product designers.
- →Shipped a new design system, built to be consumed by AI coding tools, underpinning a complete front-end revamp of the marketplace, cutting design QA by ~90% and eliminating design debt.
- →Led a checkout overhaul and revamped the flagship mobile app; the marketplace now converts at ~85%.
- →Relaunched the gemstones category and 2x'd its revenue in 6 months.
- →Launched a new B2B SaaS business as design lead, $0 → $1M ARR in its first year. Hired a designer for each surface, an in-store consultation tool and a Shopify app, selling diamonds, gemstones, and jewellery.
2021 — 2023
Head of Product Design
MotorK · London
B2B automotive dealership platform
- →Doubled the design team and took the design function through IPO.
- →Introduced atomic UX research, jobs-to-be-done, a UI guild, a new design system, design sprints and a workshop culture.
- →Led a new CRM launch, an iOS app, and consolidation of the product suite into a single platform.
2020 — 2021
Head of UX
Moteefe · London
B2B print on demand platform (now Mayzing)
- →Designed and launched H&M Men's 'MadeByMe' apparel customisation tool (Disney, Star Wars, Marvel licences).
- →Led discovery for an end-to-end replatform of the buyer experience (50M annual visitors); moved the team to Figma and the Knox design system.
2018 — 2020
Principal Product Designer
Dixons Carphone · London
Large retail business, ecommerce for white goods
- →Instigated the design system now used across the company; £10M a year from a product redesign.
- →Designed 3 white-label omnichannel products: in-store consultation tablet, desktop call-centre solution and mobile web app.